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Introducing the Smart Money Model: Finding Value Bets with Expert Insights

Introducing the Smart Money Model: Finding Value Bets with Expert Insights - Optimal new model
Written by
Optimal Staff

The Smart Money model leverages the expertise of specific sportsbooks, identified as “smart,” for particular bet types. When a smart sportsbook stands alone with a distinct betting line—essentially becoming an outlier—this signals a potential value opportunity. The model then identifies the best way to capitalize on this by betting towards that line using other sportsbooks. By following the smart money, bettors can gain an edge, aligning with expert market insights to maximize returns.

What makes the Smart Money model unique is its ability to differentiate between sharp and public money movements. Instead of just focusing on betting line discrepancies, the model considers the source of those lines, prioritizing data from trusted, sharp sportsbooks that consistently show accurate pricing. By betting in alignment with these expert insights, users can consistently find more profitable bets. This approach not only identifies undervalued bets but also shields bettors from market traps, offering a strategic advantage.

The model is particularly valuable in fast-moving betting markets where public sentiment can easily skew lines. By identifying outlier lines from smart sportsbooks, the Smart Money model cuts through the noise, highlighting the best betting opportunities that reflect genuine expert confidence. Whether you're a seasoned bettor or just starting, the Smart Money approach provides a clear path to smarter betting decisions by leveraging data-driven insights from the industry's sharpest sources.

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